The holiday season is synonymous with characters Jack Frost, Saint Nick and Rudolph to name a few and this winter, Crayola is adding its own cast of characters into the mix for the first time in its ...

Crayola is launching a holiday campaign that introduces distinct characters for the first time since the brand's inception. Developed with creative agency mcgarrybowen and animation shop Aardman ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 21 hours 2 min ago 21 hours 2 min ago By Asa Hiken - 21 hours 15 min ago 21 hours 33 min ago By Jon Springer - 1 day ...

So after a three-month, multimillion-dollar makeover, what’s new at the Crayola Experience in Easton? The popular tourist attraction reopened May 24, with 60,000 square feet of space for 21 ...

If you think crayons are just sticks of wax kids use to create color on paper, you haven’t been to the Crayola Experience lately. The Easton attraction has elevated what a crayon is on its four floors ...

One child quickly maneuvers through a maze with her finger while another crosses a river of melting wax. During the grand opening Wednesday of Adventure Lab at Crayola Experience in Easton, children ...

EASTON, Pa. – From coloring crafts to creating personal kaleidoscope videos, kids in the Lehigh Valley have the unique opportunity of ringing in the new year at the most colorful place on earth. The ...

Hilary Remley is a News Writer at Collider. She is a recent graduate of SUNY Albany. Crayola is launching Crayola Studios, a new division to create content for kids and families, with their first ...

Crayola is launching a holiday campaign that introduces distinct characters for the first time since the brand's inception. Developed with creative agency mcgarrybowen and animation shop Aardman ...