From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019. Google’s pace of tweaking and updating Search has accelerated dramatically — it made 3,200 changes ...

Earlier this month, Google unveiled its latest AI algorithm, BERT, which is said to be the biggest Google update since RankBrain and affects 10% of all search queries. BERT stands for bidirectional ...

Algorithms have taken on an almost mythical significance in the modern world. They determine what you see on social media and when browsing online, help form people’s belief systems, and impact the ...

Like most digital marketers, I stay current with all Google’s major algorithm changes. I also do a lot of experimenting with various other digital marketing strategies. I’m often pleasantly surprised ...

It’s important to understand how the search engines have analyzed links in the past and compare that to how search engines analyze links in the present. Yet the history is not well known. As a ...

Many of the ranking factors involved in Google Search’s super-secret algorithm have purportedly leaked. This leak sheds light on how Google Search seemingly operates and which attributes it uses to ...

Google CEO Sundar Pichai testifies during a House Judiciary Committee hearing on Capitol Hill in Washington, D.C. on December 11, 2018. SAUL LOEB/AFP/Getty Images “Google is manipulating search and ...