“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

CRM systems equipped with analytics help companies organize, study, and interpret customer data to understand patterns and ...

Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more ...

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, has announced the completion of their latest customer analytics in retail engagement for a leading consumer electronics ...

Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long ...

For data-driven companies, the question is not “will GDPR impact day-to-day business operations” but “how significantly?” What many CMOs fear is how GDPR will affect their ability to use customer ...

American Banker Research recently set out to discover the demand and usage for customer analytics throughout the banking industry. To our surprise, most (71%) of the 170 bankers in the weighted survey ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Even if you believe you’ve developed the best product ...

LONDON--(BUSINESS WIRE)--Technavio has been monitoring the customer analytics applications market and it is poised to grow by USD 8084.20 million during 2020-2024, progressing at a CAGR of over 15% ...

NEW YORK, Dec. 9, 2020 — Indicative, a leading Customer Analytics software company, today announced its inclusion in the Google Cloud Marketplace. Indicative, the only Customer Analytics platform ...